Congratulations! Your motorcycle is now registered in Let’s Ride Challenge™ Ride for Heroes and you have earned twenty-five (25) Engagement Credits by completing the Registration and Initial Mileage Validation. Note: The Initial Mileage Validation and all subsequent Mileage Validations (below) must be performed by an authorized Validator.

Participants who fail to provide any required information at Registration or any other time information is required during the Promotion may be disqualified without further notification by Mighty Loud.

Entering in this manner designates that Participating Dealer as your Harley-Davidson Preferred Participating Dealer (“Preferred Participating Dealer”) for the duration of this Promotion. Once you have designated your Preferred Participating Dealer, the designation cannot be changed during the course of this Promotion.

A.    Earn Mileage and Engagement Credits

Riders compete in the Promotion by earning Earned Miles (below) and Engagement Credits, which combine to equal the Rider’s REV Score. Only miles ridden during the Promotion Period and documented by a Mileage Validation (“Earned Miles”) are eligible in the Promotion. Meanwhile, as the Rider’s Earned Miles (as documented by Mileage Validations) reach certain thresholds, the Rider will progress to subsequent Tiers. Each Tier offers a Grand Prize Motorcycle, whose ARV increases in each subsequent Tier, up to and including the last Tier, the Black and Orange Tier. A Rider’s objective is to accrue Earned Miles by riding as many miles as possible within the Promotion Period and to earn Engagement Credits by engaging regularly with the Participating Dealers through Engagement Credits-earning activities (each, an “Engagement Activity”), which are described below and summarized in the Engagement Activity Chart, together with their corresponding number of available Engagement Credits.

1.     Earned Miles

All Riders start at zero (0) Earned Miles, regardless of the odometer reading at the Initial Mileage Validation. There is no limit on the amount of Earned Miles, so long as they are documented by Mileage Validations. So, not only will Earned Miles qualify Rider for higher Tiers, Earned Miles are also added to the REV Score for all Earned Mileage ridden on Registered Motorcycles, as verified during a Mileage Validation (above). Riders may ride more than one (1) Registered Motorcycle.

2.     Mileage Validations

Riders can earn twenty (20) Engagement Credits by updating their Earned Miles within the Dealer Portal and visiting a Participating Dealer and having a Validator check the current mileage on their Registered Motorcycle during a Mileage Validation, up to maximum of one thousand one hundred and twenty Engagement Credits during the Promotion (an average of two (2) Mileage Validations per week). Riders can continue to get Mileage Validations after the maximum number of Engagement Credits has been earned, but no additional Engagement Credits will be awarded. Note: Even after a Rider as reached the maximum number of Engagement Credits from Mileage Validations, Mileage Validations are still necessary to document progression into subsequent Tiers and to document Earned Miles.

Note: As noted above, Riders will only be eligible for prizes in the Tiers in the Tier Chart if they have had Mileage Validations that reflect odometer readings for the minimum miles for such Tiers. For example, Rider Bob rides a total 7000 miles in the Promotion Period, but his last Mileage Validation was at 5,000 miles. Rider Bob will be eligible for a prize in the Platinum Tier (4001-5500 miles) and below. However, Rider Bob will not be eligible for any prizing in the Diamond Tier because the last validated odometer reading was less than the threshold to qualify for the Diamond Tier (5501-7500). Riders should obtain Mileage Validations whenever they have ridden enough miles to progress to the next Tier. You can see your current Tier and Earned Miles at any time by visiting a Participating Dealer and scanning the Dealer QR Code or by texting MYMILES to 302-2-GO-RIDE (302-246-7433) to receive a one-time text message with that information. SMS rates may apply. Check with your carrier.

3.     Acquire Keywords

Each week during the Promotion, a number of keywords (each, a “Keyword”), will be made available through the Participating Dealers. Up to approximately one hundred and forty (140) Keywords will be available during the Promotion Period. Riders can visit Participating Dealers to find out the Keywords and enter them using their Mobile Device. Each new Keyword entered is worth ten (10) Engagement Credits. No purchase is required to obtain Keywords. Simply visit a Participating Dealer and follow the instructions to obtain and record the Keywords using your Mobile Device and the QR Code scanner. Each Keyword can be used only once. Click here for a complete list of Participating Dealer locations.

4.     Visit Other Dealers (First Visit Only)

Riders can earn five (5) Engagement Credits by visiting a Participating Dealer for the first time. Click here for a complete list of Participating Dealer locations.

*Please note that to progress from Tier into the next, your Earned Miles must be documented by a Mileage Validation.

**The only limit on the number of Participating Dealers (and therefore the available Engagement Credits) for this activity is the number of Participating Dealers, which may not be known until the Promotion starts. Click here for an up-to-date list of Participating Dealer locations.

All Riders start at zero (0) Earned Miles, regardless of the odometer reading during the Initial Mileage Validation. Only Earned Miles ridden during the Promotion Period are counted in the Promotion. Any change in status from one (1) Tier to a higher Tier, as well as all Earned Miles, must be documented by Mileage Validation, regardless of whether the Rider has already earned the maximum number of Engagement Credits available through Mileage Validations above.

All Engagement Credits and Earned Miles must be earned and recorded by October 31, 2025, at 11:59 p.m. EST. Mighty Loud assumes no responsibility for lost, incomplete, garbled, incorrect, or otherwise unawarded Engagement Credits or Earned Miles. All Engagement Credits and Earned Miles-related materials become the property of Mighty Loud and will not be returned or acknowledged. All participation is subject to the “General Participation Restrictions” section below.

A.    Participation Restrictions

The following participation restrictions apply to the entire Promotion. Multiple Riders are not permitted to share the same email address, phone number or Mobile Device, but they can share the same Registered Motorcycle VIN. All Registrations submitted over the stated limits as defined herein will be considered void. Any attempt by any Rider to obtain more than the stated number of Registrations, Earned Miles or Engagement Credits (as outlined in these Official Rules) by using multiple/different email addresses or phone numbers, Mobile Devices, identities, registrations, logins, or any automated system or other methods will void that Rider’s Registrations and/or Engagement Credits in Mighty Loud’s discretion and that Rider may be disqualified. Any Keyword can only be used once per Rider and per email address during the Promotion. Any attempts to use a Keyword for additional Engagement Credits will be void.

Mighty Loud reserves the right, periodically and at any other time during the Promotion Period, to audit Promotion activity, including both the number of Earned Miles and Engagement Credits and, in its sole discretion, to disqualify any Registration, Mileage Credit, or Engagement Credit at any time that in its opinion does not comply with these Official Rules. Riders agree to cooperate with Mighty Loud in such auditing activity. For more information, refer to Auditing in the Error! Reference source not found. section.

Mighty Loud is not responsible for lost, garbled, incomplete, incorrect, or otherwise unreceived Registrations, Mileage Validations or other Engagement Activities. In the event of a dispute as to any Engagement Credits or Earned Miles, the Authorized Account Holder of the email address or Mobile Device used to submit or record the Engagement Credits or Earned Miles will be deemed to be the Rider. The “Authorized Account Holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address or to the mobile device by the wireless carrier responsible for assigning Mobile Device numbers associated with the Mobile Device. Each potential winner may be required to show proof of being an Authorized Account Holder. Mighty Loud is not responsible for late, lost, garbled, incomplete, incorrect, or otherwise unreceived Engagement Credits or Earned Miles.

Winner Determination

Following the end of the Promotion Period, Mighty Loud will determine the winners as follows:

A.    Identification of Riders in each Tier

First, each Rider’s total Earned Miles will determine which Tiers that Rider achieved. For example, at the end of the Promotion Period, Rider Jill has ridden a total of 5640 Earned Miles (as documented by Mileage Validations). Based on that number, Rider Jill would have qualified for the Silver, Gold, Platinum and Diamond Tiers:

Only the Riders whose Earned Miles exceeds the minimum threshold for any particular Tier and is documented by Mileage Validations will be included in that Tier.

A.    Black & Orange Tier Winner

Next, the REV Score for each Rider that qualified for the Black & Orange Tier (the “Black & Orange Rev Score”) will be determined based on the total number of Earned Miles and Engagement Credits for the entire Promotion.

Subject to verification of eligibility, the Rider with the highest Black & Orange REV Score will be declared the winner of the Black & Orange Tier and awarded the Black & Orange Grand Prize Motorcycle. Subject to confirmation, if the winner was a H.O.G. member on or before 10/31/25, that winner will also be awarded a $5,000 H.O.G. Bonus Prize (above).

B.    Other Tier Winners

Next, the REV Score for each Rider that qualified for the Diamond Tier status (the “Diamond Tier REV Score”) will be determined by tabulating the number of Earned Miles over 5500 and under the next Tier (7501)  and adding it to the number of Engagement Credits earned after the Rider qualified for the Diamond Tier and before the Rider qualified for the Black & Orange Tier (if applicable). The qualifying date for the Diamond Tier (a “Qualifying Date”) is the date of the first Mileage Validation that reflects more than 5500 Earned Miles (i.e., the threshold miles). Only Engagement Credits earned after the Diamond Tier Qualifying Date and before the Black & Orange Tier Qualifying Date (if any) will be included in the Diamond Tier REV Score.

For example: Rider Jill (above) qualified for Diamond Tier status by riding 5640 Earned Miles. Her Diamond Tier Qualifying Date below is October 15, 2025, the first Mileage Validation that exceeded 5500 Earned Miles.  

Regardless of when Rider Jill’s odometer actually reached 5501 miles, only the Engagement Credits that she earned on or after October 15, 2025, will be included in her Diamond Tier REV Score. For example, from October 1, 2025, until the end of the Promotion Period, Rider Jill earned 360 Engagement Credits as follows:

Only the 215 Engagement Credits that Rider Jill earned from October 15, 2025 (her Diamond Tier Qualifying Date) to October 31, 2025, will be included in Rider Jill’s Diamond Tier REV Score.

Subject to verification of eligibility, the Rider with the highest Diamond Tier REV Score will be declared the winner of the Diamond Tier and awarded the Diamond Grand Prize Motorcycle. Subject to confirmation, if the winner was a H.O.G. member, that winner will also be awarded a $5,000 H.O.G. Bonus Prize.

The remaining Tier REV Scores will be calculated using the same process as the Diamond Tier, starting with Platinum Tier, followed by the Gold Tier, and concluding with the Silver Tier (i.e., in order of the prize ARV from largest to smallest). As noted above, the Engagement Credits included in a Rider’s REV Score for any Tier will be determined based on the Qualifying Dates for the relevant Tier.

Subject to verification of eligibility, the Riders who earned the highest REV Score in each Tier will be declared winners and awarded the corresponding Grand Prize Motorcycle. Riders may not win more than one (1) Grand Prize Motorcycle.

A.    Ties

In the event of a tie between two (2) Riders sharing a VIN, the Rider who is the owner of record of the Registered Motorcycle will be declared the winner.

All other ties will be broken in favor of the Rider with the most Earned Miles in the relevant Tier. If a tie remains, it will be broken in favor of the Rider with the most Mileage Validations in the relevant Tier; if a tie still remains, it will be broken in favor of the Rider who first qualified for the relevant Tier based on the Tier Qualifying Date (above). Mighty Loud reserves the right to award fewer than the stated number of prizes if it does not receive an adequate number of properly submitted and eligible Registrations.

Winner Verification

Receiving a prize is contingent upon compliance with these Official Rules. Regardless of any results displayed on a Dashboard or “leader board” (if any), no Earned Miles or Engagement Credit counts will be final and no Rider will be a “winner” unless and until all Earned Miles, Engagement Credits and other results, along with Rider’s eligibility and compliance with these all results have been validated and confirmed by Mighty Loud and its decisions shall be considered final and binding in all results. Mighty Loud will not accept screenshots or other evidence of winning in lieu of its validation process.

Auditing. All activity arising out of and relating to the Promotion, including Earned Miles, Engagement Credit, and any reference to the status of any Rider as a “winner” is subject to verification and/or auditing at any time during the Promotion Period and during the verification of winners for compliance with the Official Rules. For example, if Mighty Loud suspects that any reported Earned Miles were not earned through riding but were artificially increased, through the use of signal generators, wheel spinning electric motors or otherwise, or by manipulating or tampering with the odometer, Mighty Loud reserves the right, in its discretion, to disqualify suspicious miles or require the relevant Registered Motorcycle be presented to a Participating Dealer for an inspection to confirm the reflected Earned Miles.

If Mighty Loud determines, in its sole discretion, that verification or auditing activity evidences non-compliance of any Rider, Engagement Credits or Earned Miles with the Official Rules, Mighty Loud reserves the right to disqualify such Engagement Credits, Earned Miles and/or Rider from the Promotion and any prize at any time.

Background. Mighty Loud reserves the right to conduct a background check on any or all potential winners and to disqualify any Rider based on such background check if Mighty Loud determines in its sole discretion that awarding a prize to any such individual might reflect negatively on any of the Released Parties. Each Rider agrees to cooperate with Mighty Loud and its representatives in connection with all verification, auditing and/or background check activities.

A.    Notification and Verification Requirements

Each potential winner will be notified by email, call, or text message based on the information provided at the time of Registration, at Mighty Loud's discretion and must respond to Mighty Loud within forty-eight (48) hours of the initial attempted notification. Each winner may be required to present valid photo identification and/or to execute (making any changes) and return an Affidavit or Declaration of Compliance, Liability Waiver, Publicity Release (where legal), tax forms and/or other legal documents (collectively, the "Verification Paperwork") to Mighty Loud for receipt within seven (7) days after initial notification and as a condition of receiving prize. Mighty Loud, in its sole discretion, may allow for transmission of Verification Paperwork via fax or email. If any potential winner cannot be reached or fails to comply with any verification requirement herein, the procedures in the section entitled “Disqualification of Winners” below shall apply.

Confirmed winners will receive instructions from Mighty Loud or its designee on how to claim or take delivery (as applicable) of their prizes. Mighty Loud at its option may announce the names of the winners live on the Let’s Ride Challenge™ Ride for Heroes website.

B.    Disqualification of Winners

As noted above, receiving a prize is contingent upon compliance with these Official Rules. If any potential winner (a) cannot be contacted directly by, or does not respond to, Mighty Loud or its designee within the time stated above, (b) fails to satisfy any eligibility or verification requirement herein, (c) declines to accept the prize, or (d) is otherwise determined to be ineligible, Mighty Loud in its discretion may disqualify that individual and an alternate winner will be determined in accordance with the previously described selection criteria from the remaining Riders in the relevant Tier as soon as reasonably practicable after such disqualification. Alternate winners are subject to all eligibility requirements and restrictions of these Official Rules and must respond to initial notification within forty-eight (48) hours and provide any requested Verification Paperwork within seven (7) days after initial notification.

Time permitting, Mighty Loud will attempt to verify an alternate winner for any prize so long as until an alternate winner has been verified or no Riders remain in that Tier. If Mighty Loud is unable to verify an alternate winner for any prize from the remaining Riders in the relevant Tier, or there is not enough time remaining to verify an alternate winner for any time-sensitive prize, no further attempts will be made for such prize, and that prize will not be awarded.

C.    Publicity

Except where prohibited, participation in this Promotion constitutes each winner’s consent to Mighty Loud’s, Harley-Davidson, Inc.'s and their respective agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

D.    Fulfillment

SALES TAX, TITLE AND REGISTRATION, AND ANY OTHER CHARGES MUST BE PAID BY EACH GRAND PRIZE MOTORCYCLE WINNER TO THE APPROPRIATE DEALER(S) PRIOR TO BEING ENTITLED TO RECEIVE THE GRAND PRIZE MOTORCYCLE. Failure to do so within 30 days of the date that such Grand Prize Motorcycle winner is advised that the motorcycle is ready for pick-up may result in forfeiture of such Grand Prize Motorcycle, in Mighty Loud’s sole and unappealable discretion. Grand Prize Motorcycle(s) cannot be transferred and must be titled in winner's name only. Grand Prize Motorcycle winner(s) shall be solely responsible for obtaining and payment of any federal, state or provincial required registration, inspection, insurance coverage, and taxes for the Grand Prize Motorcycle.

Each Grand Prize Motorcycle winner must take delivery of motorcycle at the Harley-Davidson dealership location of Mighty Loud’s choosing (“Designated Dealer”) during regular business hours or as otherwise may be instructed by Mighty Loud or the designated Dealer and will be required to present photo ID, proof of insurance, required Driver’s License, and complete all relevant documentation for the Grand Prize Motorcycle, including sales warranty, registration, title and transfers. Released Parties shall not be responsible for any delays beyond their reasonable control associated with the delivery of a Grand Prize Motorcycle to its winner.

Miscellaneous

Mighty Loud's decisions as to the administration and operation of the entirety of this Promotion, the award and tabulation of Earned Miles and Engagement Credits, and the determination of all winners are final and binding in all matters related to this Promotion.

ALL POTENTIAL WINNERS, AND THEIR EARNED MILES AND ENGAGEMENT CREDITS (INCLUDING THE UNDERLYING MILEAGE OR ACTIVITY THAT RESULTED IN THE AWARD OF SUCH CREDITS) ARE SUBJECT TO VERIFICATION BY MIGHTY LOUD, WHOSE DECISIONS ARE FINAL AND BINDING ON ALL MATTERS RELATING TO THIS PROMOTION. A RIDER IS NOT A “WINNER” OF ANY PRIZE, EVEN IF THE PROMOTION PAGE OR ANY DASHBOARD OR “LEADER BOARD” SHOULD SO INDICATE, UNLESS AND UNTIL RIDER’S ELIGIBILITY, THE EARNED MILES AND ENGAGEMENT CREDITS AND FULL COMPLIANCE WITH THESE OFFICIAL RULES HAVE BEEN VERIFIED AND THAT RIDER HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. MIGHTY LOUD WILL NOT ACCEPT SCREENSHOTS OR OTHER EVIDENCE OF CREDITS OR WINNING IN LIEU OF ITS VALIDATION PROCESS.

General Conditions: Mighty Loud reserves the right to cancel, suspend and/or modify this Promotion, in whole or on part, if any fraud, technical failures, human error, or any other factor impairs the integrity or proper functioning of Promotion or the award or tabulation of Engagement Credits, or any event or cause beyond Mighty Loud’s control (e.g. events such as natural calamities, national emergencies, widespread illnesses, declarations of war, acts of God, acts of terrorism) interferes with any aspect of the Promotion, including but not limited to fulfillment of the prize(s), as determined by Mighty Loud in its sole discretion. In such event, Mighty Loud, in its sole discretion, may elect to award the prizes using the process described above from among all eligible Riders in the relevant Tiers up to the date of discontinuance, and may modify the prizes offered herein. Mighty Loud reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the Registration, Mileage Validation, or other Promotion process or the operation of this Promotion, or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner.

Any attempt by any person to deliberately undermine the legitimate operation of the Promotion in whole or in part may be a violation of criminal and civil law, and should such an attempt be made, Mighty Loud reserves the right to seek damages from any such person to the fullest extent permitted by law. Mighty Loud’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Liability Release: By receipt of any prize, winners agree to release and hold harmless Mighty Loud, Mighty Loud Enterprises, Harley-Davidson, Inc., and all of their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, relating to, arising out of, or in connection with participation in the Promotion or receipt or use or misuse of any prize herein referenced.

Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by participants, printing or display errors or by any of the equipment or programming associated with or utilized in the Promotion; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the Promotion Registration, Mileage Validation, or other participation processes; (4) technical or human error which may occur in the processing of Registrations, award and tabulation of Earned Miles and Engagement Credits, the determination of winners, award of prizes or otherwise in the administration of the Promotion; (5) late, lost, undeliverable, incomplete, illegible, inaccurate, damaged or stolen mail; (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from a Rider’s participation in the Promotion, or the receipt, use or misuse of any prize. If, for any reason, a Rider’s Registration or any of a Rider’s Earned Miles or Engagement Credits are confirmed to have been erroneously deleted, lost, destroyed or corrupted, the Rider’s sole remedy is the replacement of the Registration, Earned Miles or Engagement Credits in the Promotion, if it is possible.

No more than the stated number of prizes will be awarded. If production, technical, seeding, programming or any other reasons cause more than the stated number of prizes set forth in these Official Rules to be available and/or claimed, Mighty Loud reserves the right to award only the stated number of prizes using the winner determination process described above in the Error! Reference source not found. section or an otherwise comparable process in its sole discretion.

Disputes: Except where prohibited, participant agrees that: (1) any and all disputes, claims and causes of action arising out of, related to, or in connection with the Promotion or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by a state or federal court sitting in Cobb County, Georgia; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Promotion, but in no event attorneys’ fees; and (3) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental or consequential damages or any other damages, other than for actual out-of-pocket expenses, or to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of participants and Mighty Loud in connection with the Promotion, or any prize awarded, shall be governed by, and construed in accordance with, the laws of the State of Georgia without giving effect to any choice of law or conflict of law rules (whether of the State of Georgia or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia. By entering, participant also agrees to hereby expressly and irrevocably waive all rights to trial by jury in any action or proceeding instituted in any way relating to, arising out of, or in connection with the entirety or any part of this Promotion. All participants, as a condition of participation and eligibility for prizes, agree to be bound by these Official Rules and the decisions of Mighty Loud, which shall be final and binding. Mighty Loud reserves the right in its sole discretion to disqualify all individuals (and their Earned Miles and Engagement Credits) who tamper with any Registration, Mileage Validation or other participation process.

By participating in this Promotion and submitting a Registration, you agree to receive by mail, email, phone call, or text message communications from Mighty Loud in the administration of this Promotion as well as communications from Harley-Davidson and any of its authorized dealers, including Participating Dealers, by mail, email, phone, push notification or text. You may opt out of receiving such communications, including at time of Registration, at any time. However, if you choose to opt out of communications from Mighty Loud during the pendency of this Promotion, you may forfeit your opportunity to win if the opt out results in Mighty Loud's inability to contact you.

Mighty Loud: Mighty Loud Enterprises, 1480 Old 41 Highway, Kennesaw, Georgia 30152.

Winners’ List: For a list of winners, send a self-addressed, stamped envelope after January 31, 2026 to Let’s Ride Challenge™ Ride for Heroes Winners List c/o Mighty Loud Enterprises, 1480 Old 41 Hwy, Kennesaw, GA 30152.

Trademarks: Harley-Davidson, HARLEY, H-D, Road Glide, H.O.G., Street Glide, Fat Boy, Street Bob, Nightster, and the Bar and Shield Logo are registered trademarks of Harley-Davidson Motor Company, Inc. All rights reserved. Void where prohibited.