ENDLESS HORIZONS.
ONE PURPOSE.
LET’S RIDE.
EVERY MILE RIDDEN SUPPORTS military, veteran and first responder Organizations.
Join in honoring our heroes, March 28 through Oct 31, 2025.
Every mile you ride brings us closer to Harley-Davidson’s $1 million donation to support military, veteran and first responder heroes. And as you ride, you’ll earn rewards and compete to win one of five brand-new Harley-Davidson® motorcycles.
Harley Owners Group® and Passenger members enjoy even more rewards.
Ready to join the challenge? Visit a participating dealer today.
Ride MORE, EARN MORE, AND MAKE A DIFFERENCE.
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start at your dealership
Visit a participating dealership to register and start logging your miles. Collect keywords at each odometer reading to contribute to your Rev Score, giving you more chances to win incredible prizes like a new Harley-Davidson motorcycle.
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Members earn the most
All Harley-Davidson® riders are welcome to participate in the Let’s Ride Challenge™ Ride For Heroes, but Harley Owners Group® and Passenger members earn the most beneftis! Not a member? Join today to maximize your rewards.
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ride your way to prizes
The more you ride, the closer you get to exclusive rewards like decals, coins, and patches—and compete to win one of five new Harley-Davidson® motorcycles! Visit your dealership to start tracking your miles and boost your Rev Score!
Ride for heroes
Every mile you ride helps support our troops! Miles logged during the 2025 Let’s Ride Challenge™ Ride For Heroes goes to charities supporting military, veteran, and first responders. By participating, you’re not just competing for prizes—you’re making a meaningful impact.
Ride with pride, knowing you’re helping those who’ve served.